Archive for 'Anchoring' Category
The Raw Truth About Persuasion and Copywriting!
13 April 2007I get asked all the time, “Lorrie, how can I make my copy more persuasive?” Well frankly it helps if you can speak your prospect’s language. But writing persuasively is more involved than just saying the right words. You need to say them in the right order…and in a way that lowers resistance to new [...]